A Study on Strategies of Adaptive Ascending Auction for Respective Advertisers
碩士 === 吳鳳科技大學 === 應用數位媒體研究所 === 100 === Online advertising plays an important role in supporting many Internet services. Many concerns arise regarding the implications of online advertising for the auction strategy of keyword search. Based on the second price and ascending price auction, this paper...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04734061113183887304 |