The application of fMRI on neuromarketing: exemplifying by watching movie trailers
碩士 === 國立陽明大學 === 生物醫學影像暨放射科學系 === 100 === The purpose of releasing a movie trailer was to urge the audiences to pay money for watching the movies. The attractiveness of a trailer will directly influence audience’s willingness of watching, and therefore influence the box office ticket sales of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45492239281395923975 |