Pricing Competition between a Customized and a Standard Products in a Supply Chain
碩士 === 國立雲林科技大學 === 工業工程與管理研究所碩士班 === 100 === Consumers’ purchase behaviors are related to not only sales prices but also their preferences. The study investigates two firms’ pricing and customizing decision in a simultaneous game and in a sequential game: firms determine the prices and the degree o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61445624548427195633 |