The Effect of Brand Extension Strategy on Brand Attachment－Brand Personality as a Moderator
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 100 === Recently, brand attachment becomes an important issue which has been discussed widely by many scholars. However, previous research on the antecedents of brand attachment is limited. For the reason, this research tries to explore what kinds of antecedent will...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01658600620081879497 |