Does Relationship Matter? – Negative Response, Betrayal, Fairness and Recovery Satisfaction in Service Failure
碩士 === 國立雲林科技大學 === 國際企業管理研究所 === 100 === Service encounter has been a focus of service marketing research. With the service interaction process, it influences customer’s satisfaction. The suited recovery strategy is important when service failure was occurred. Service failure can be divided into pr...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11518499558448914028 |