Examining the relationships among interpretation service, brand experience, and loyalty:An example of Honey Museum

碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 100 === For sustainable developing, an enterprise values the customers’ satisfaction and loyalty. It would establish and manage its brand positively to deepen the customers’ impressions, so that their loyalty would increase. However, studies about the relationships...

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Bibliographic Details
Main Authors: Chia-Ling Huang, 黃嘉玲
Other Authors: Tsung-Hung Lee
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/77380551139539052192