A Study of experiential marketing, experiential value, satisfaction and loyalty for Organic farm

碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 100 === This research was quantified by using questionnaires and used the statements to analyze the relationships about the experience-marketing, experience-value, satisfaction, and loyalty of farms when the tourists of the union visited. I did the formal survey to...

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Bibliographic Details
Main Authors: Bo-han Huang, 黃柏瀚
Other Authors: Wei-shan Su
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/82040798526542086821