The Impact of Sticker Collection Campaign on Consumer Behavior—A Case Study on 7-ELEVEN
碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 100 === With the rapid expansion of convenience stores, the key factor of its successful marketing strategy is worth investigating. The current research tends to discuss the relationship between sticker collection campaigns and consumer behavior. In previous studies,...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47405278662205585966 |