The Relationships among Crisis Response Strategies and Consumer’s Trust Repair - A Study of Food Corporation Crisis Management
碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 100 === The purpose of this study is to understand how trust could be built and how companies can respond to crisis. The study aims to examine how crisis response efforts— emotional, informational, functional and speedy recovery influence four trust building factors...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53103471699311365387 |