Using AHP model to explore the key factors of female marketing in online shopping
碩士 === 元培科技大學 === 企業管理研究所 === 100 === In recent years， the awakening of feminist consciousness makes women’s lifestyle and spending habits to be developed to a higher class， therefore， a lot of marketing activities of enterprises regard female consumers as the target customers. Martha Barletta in th...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/38839c |