A Study of Using AHP Exploring the Key Factors of Group Buying Behavior

碩士 === 元培科技大學 === 企業管理研究所 === 100 === The rapid development of the Internet and the growth of e-commerce make economic transition, social transformation, the traditional business model has been changed, and the scale of online shopping has been rapidly increased. Internet not only makes the cost of...

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Bibliographic Details
Main Authors: Mei-Ting Huang, 黃美婷
Other Authors: Chien-Hui Yang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/9zgf6a