THE EFFECT OF BRAND IMAGE,BRAND AWARENESS AND PRODUCT KNOWLEDGE ON PURCHASE INTENTION –Taking Yulon LUXGEN as an example
碩士 === 元培科技大學 === 企業管理研究所 === 100 === Compare to other countries, there are several distinguishing characteristics in Taiwan’s automobile market including relatively small market size, plenty of branded automobile, more competitive prices, diversification of marketing activities. As early as 2000, t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/y4d6bb |