Business Strategies of New Entrant E-retailers in Virtual Communities: A Multiple Case Study
碩士 === 元智大學 === 資訊管理學系 === 100 === Virtual communities are generally recognized as being useful channels for individuals and organizations to generate great sales value, especially transaction-oriented ones, such as online auctions. Although previous research has found that this form of virtual comm...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05483000361839460824 |