Consumer Attitudes toward Mobile Advertising: Findings from In-App Ads
碩士 === 元智大學 === 資訊傳播學系 === 100 === The Apple App Store developed in 2008 and appealed to the Mobile App market. It created an entirely new appearance for mobile value-added service , changing the traditional operating model for mobile value-added services and completing a new App economy.As the us...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/27835892770277072547 |