Exploring Customers Perception toward CSR Initiative
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 100 === Previous studies indicated both of the types of Corporate Social Responsibility (CSR) and consumer value will influence customer response toward businesses (Fraj, 2006; Lii &; Lee, 2012). However, relatively little attention has been paid to the p...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/17081876892672701764 |