Investigating Different Weather Conditions on Customers’ Mood and Their Impulsive Buying Behavior

碩士 === 真理大學 === 企業管理學系碩士班 === 101 === Climatic changes of weather affect human behaviors and economic activities. The extreme weather occurs frequently in recent years, thus the topic of discussing its influence also becomes more and more important. The issues are arising from financial management a...

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Bibliographic Details
Main Authors: Shih, Yu-Ju, 史育如
Other Authors: Huang, Hui-Hsin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/06521585165021102316