A Study of the Retailer Types of Stock Luxury Bags among Brand Image, Perceived Value and Purchase Intention: The Moderating Effect of Trust

碩士 === 真理大學 === 企業管理學系碩士班 === 101 === Low economic growth and inflation could lead consumers to buy stock goods with relatively lower selling price. In Taiwan, there are three types of stock retailers such as the outlet malls/centers, clearance sales and internet stores that have developed so fast...

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Bibliographic Details
Main Authors: Shu-Mei Tsai, 蔡淑美
Other Authors: Tsu-Pang Hsieh, Ph.D.
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/wd4hf3