The internalization strategy and foreign market entry of phalaenopsis industry
碩士 === 國立中正大學 === 企業管理研究所 === 101 === The main factors affect Taiwan phalaenopsis companies to chose the mode of entry into foreign market are as follows: stability of host country market, the resources of the company, the host country cultural characteristics and the industry factors. Each factor p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95994824209933640547 |