The Effect of Time to Expiration Dates on Purchase Intention-Moderating Effects of Product Types and Regulatory Focus
碩士 === 國立中正大學 === 企業管理研究所 === 101 === Time labeling of food plays an important role in consumers’ decision-making process. Nowadays, Consumers have paid more attention about time information when they decide to buy foods than before. We find that most of previous studies related to expiration dat...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74772003553790247548 |