The Effect of Time to Expiration Dates on Purchase Intention-Moderating Effects of Product Types and Regulatory Focus
碩士 === 國立中正大學 === 企業管理研究所 === 101 === Time labeling of food plays an important role in consumers’ decision-making process. Nowadays, Consumers have paid more attention about time information when they decide to buy foods than before. We find that most of previous studies related to expiration dat...
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ndltd-TW-101CCU001210302015-10-13T22:08:00Z http://ndltd.ncl.edu.tw/handle/74772003553790247548 The Effect of Time to Expiration Dates on Purchase Intention-Moderating Effects of Product Types and Regulatory Focus 探討到期日的遠近對購買意願的影響 -以產品類別與調節焦點為調節變數 Wan-Ju Chung 鍾宛儒 碩士 國立中正大學 企業管理研究所 101 Time labeling of food plays an important role in consumers’ decision-making process. Nowadays, Consumers have paid more attention about time information when they decide to buy foods than before. We find that most of previous studies related to expiration dates were concerned more about pricing strategy and consumers’ attitude toward food labeling than consumers’ motivation. We also find some differences about marketing of beer industry that some brands have begun to emphasize freshness of beer. Therefore, our research used product types and regulatory focus as moderators to discuss about the effect of time to expiration date, product types and regulatory focus on purchase intention. In this study, laboratory experiment was used to examine the results. The results showed that products which were far to expiration date had higher purchase intention than products which were close to expiration date. Second, we confirmed that product types brought an obvious moderating effect between time to expiration date and purchase intention. Furthermore, when we discussed about regulatory focus, there was no moderating effect between time to expiration date and purchase intention. But we found that promotion-focused consumers had higher purchase intention on perishable foods which were close to expiration date than prevention-focused consumers. Hung-Jen Su 蘇宏仁 2013 學位論文 ; thesis 63 zh-TW |
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碩士 === 國立中正大學 === 企業管理研究所 === 101 === Time labeling of food plays an important role in consumers’ decision-making process. Nowadays, Consumers have paid more attention about time information when they decide to buy foods than before. We find that most of previous studies related to expiration dates were concerned more about pricing strategy and consumers’ attitude toward food labeling than consumers’ motivation. We also find some differences about marketing of beer industry that some brands have begun to emphasize freshness of beer. Therefore, our research used product types and regulatory focus as moderators to discuss about the effect of time to expiration date, product types and regulatory focus on purchase intention.
In this study, laboratory experiment was used to examine the results. The results showed that products which were far to expiration date had higher purchase intention than products which were close to expiration date. Second, we confirmed that product types brought an obvious moderating effect between time to expiration date and purchase intention. Furthermore, when we discussed about regulatory focus, there was no moderating effect between time to expiration date and purchase intention. But we found that promotion-focused consumers had higher purchase intention on perishable foods which were close to expiration date than prevention-focused consumers.
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author2 |
Hung-Jen Su |
author_facet |
Hung-Jen Su Wan-Ju Chung 鍾宛儒 |
author |
Wan-Ju Chung 鍾宛儒 |
spellingShingle |
Wan-Ju Chung 鍾宛儒 The Effect of Time to Expiration Dates on Purchase Intention-Moderating Effects of Product Types and Regulatory Focus |
author_sort |
Wan-Ju Chung |
title |
The Effect of Time to Expiration Dates on Purchase Intention-Moderating Effects of Product Types and Regulatory Focus |
title_short |
The Effect of Time to Expiration Dates on Purchase Intention-Moderating Effects of Product Types and Regulatory Focus |
title_full |
The Effect of Time to Expiration Dates on Purchase Intention-Moderating Effects of Product Types and Regulatory Focus |
title_fullStr |
The Effect of Time to Expiration Dates on Purchase Intention-Moderating Effects of Product Types and Regulatory Focus |
title_full_unstemmed |
The Effect of Time to Expiration Dates on Purchase Intention-Moderating Effects of Product Types and Regulatory Focus |
title_sort |
effect of time to expiration dates on purchase intention-moderating effects of product types and regulatory focus |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/74772003553790247548 |
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