An Empirical Study in The Effect of Marketing Channels on Life Insurance Buying Behavior
碩士 === 國立中正大學 === 企業管理研究所 === 101 === The Financial Holding Company Act issued and changes of population structure bring high growth for life insurance in Taiwan. In the past two decades, rate of insurance covering increased from 80% to 215% in 2011. Development speed is very fast, that reflected no...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13621675514405401990 |