保險業電子商務平台成功關鍵因素之探討
碩士 === 國立中正大學 === 企業管理研究所 === 101 === The development of the insurance industry has prolonged more than 50 years in Taiwan. To improve the performance and maintain the competitiveness, insurance companies developed variety of marketing channel tactics such as e-commerce website wh...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/36364920381429128023 |