Marketing Innovation: Its Antecedents and Impact on Marketing Performance
博士 === 國立中正大學 === 企業管理研究所 === 101 === Many researchers have examined the impact of “innovation” and other “innovation” related factors on firm performance. This study explored the drivers of innovativeness and has examined the linkages among these constructs and how those drivers operate via “Market...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01780313683021651856 |