A Study of the Moderating Effects of Conformity by the Comparison between Informational Processing Model and Experiential Marketing Model: An Example of Smart Phone Industry
碩士 === 國立中正大學 === 行銷管理研究所 === 101 === In recent years, not only in theory but also in practice experiential marketing has become so popular and blooming, undoubtedly a wonderful experience could bring people to the positive result. Experiential marketing looks so flawless, but it also means that the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78987789229715305936 |