A study of brand image, perceived value, customer relationship quality for Kaohsiung multiple business hotel
碩士 === 中州科技大學 === 工程技術研究所 === 101 === This study examines the relationships among brand image, perceived value, and customer relationship quality. 315 questionnaires were sent to targeted samples. 235 valid ones were collected, with 73.96% of overall response rate. The data collected were analyzed w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50742898880571600455 |