The Impact of Comparative Advertisement Intensity on Justice Perception and Advertising Effects
碩士 === 長庚大學 === 工商管理學系 === 101 === The literature of comparative advertising has seldom investigated the role of consumer individual differences in advertising information processing, indicating an important research gap. Thus this study investigated comparative advertising intensity and its influen...
| Main Authors: | , |
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09791002851680100840 |