Factors Influencing Sales Growth of New Generic Drugs : The Case of Generic Pharmaceuticals in Taiwan
碩士 === 長庚大學 === 工商管理學系 === 101 === This thesis investigates factors influencing sales performance of new generic drugs. The study incorporates two sets of factors: external factors as well as internal ones. This thesis adopts empirical research methods using Taiwan's dataset from Bureau of Nati...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94573820960367646978 |