The Influence of Channel on Brand Image
碩士 === 長庚大學 === 商管專業學院碩士學位學程在職專班經營管理組 === 101 === In recent years, distribution channels in Taiwan have significantly changed and offer more diversified choices to consumers. In practice, consumers tend to think of a wide range of channels when deciding to buy a specific product. The result of a pre...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38639193125604523931 |