Health Supplements Marketing: the influence of message framing on evaluation of consumption products
碩士 === 長庚大學 === 醫務管理學系 === 101 === The health food market in Taiwan has boomed in recent years. In view of the increasing number of health supplements, the Department of Health under the Executive Yuan has made the Health Food Control Act to specifically define health foods and regulate the claims a...
| Main Authors: | , |
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04049577731310019055 |