A Study of Using Technology Acceptance Model to Explore the Relationships among Trust, Customer Satisfaction and Customer Loyalty of Shopping Web Site
碩士 === 中華大學 === 科技管理學系碩士班 === 101 === As internet become more and more popular, many traditional retailers think that shopping web site is a new way for customers to shop. According to the statistics of MIC in 2011, the market of shopping web site in Taiwan grows up over than 20% every year. It has...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18718037784164096751 |