The Important and Satisfaction Analysis of Experiential Marketing : Hwataoyao
碩士 === 中華大學 === 企業管理學系碩士班 === 101 === ABSTRACT In recent years, the developments of cultural and creative industries are attentioned by the government and folk. In 2002, Executive Yuan promoted cultural and creative industries according to "Challenge 2008 National Development Emphasis Project &...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85313442207433025381 |