The Application of Experiential Marketing on Cultural Creative Industries: A Case Study of Ten Drum Culture Village
碩士 === 長榮大學 === 企業管理學系碩士班 === 101 === The aim of the study is to investigate the relevance of "Ten Drum culture village" on the experiential marketing, experiential value, customer satisfaction, customer loyalty of customer. The study involved Ten Drum-Rende-Creative Park’s customers in Ta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32760824387149162042 |