Using Statistics and Data mining Approach to Analyze Consumer Purchasing Behavior
碩士 === 長榮大學 === 資訊管理學系碩士班 === 101 === In the era of customer orientation, enterprises need to do customer relationship management in order to improve customer service quality and enterprise competitiveness. And to do the customer relationship management, we must first understand customer purchasing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24667518941188163712 |