A Study of the Influence from Motivation for Consumers’ Pressing “like” in Facebook on Consuming Behaviors: Big Five Traits as Mediating Variables
碩士 === 長榮大學 === 經營管理研究所 === 101 === Due to the development of Internet and the rise of social networking sites, more and more people purchase necessary via Internet because of the convenience and the immediacy of the Internet. Besides, the construction of social networking sites, the distance people...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66694919701167780697 |