The Effect of Brand Image on Operational Performance in Cosmetics Industry-Taking the Consumer Loyalty as Mediator Variable
碩士 === 長榮大學 === 高階管理碩士在職專班 === 101 === Abstract In this rapidly changing world all industries strive to become first movers in order to increase competitiveness in hopes of becoming strong brands on the market. In recent years cosmetics has gradually transformed into a consumer necessity. In Taiwan,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39emfp |