A Research of the Influence of the Professional Baseball Franchise and team identification of Chinese Professional Baseball League’s Sport Marketing-Take Taoyuan County as an example
碩士 === 中國科技大學 === 企業管理研究所 === 101 === This study is purposed to elucidate the relationship between team identification, professional baseball franchise and the benefits of baseball teams’ sport marketing for Taoyuan County residents. There are four main purposes : 1. analyzing the residents in Taoya...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/usb7dp |