Applying The Health Belief Model and Marketing Mix into The Study of Multigrain Bread Eating and Purchasing Behavior-A Study of Mr. Mark Bakery Customers

碩士 === 嘉南藥理科技大學 === 保健營養系 === 101 === The average life expectancy of Taiwanese people is 79 years old according to statistical data reported in the year 100 by the Ministry of the Interior (MOI) of the Republic of China (ROC); however, the average age of the onset of serious health conditions is 69...

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Bibliographic Details
Main Authors: Ming-Ling Chen, 陳明苓
Other Authors: Yu-Yao Cheng
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/72903748264221722445