Research on Hot Spring Area Tourism Development Strategies Under the Place Marketing Implement by Government Institutions- A Case Study of Guanziling Hot Spring Fine-Cuisine Carnival
碩士 === 嘉南藥理科技大學 === 觀光事業管理系暨溫泉產業研究所 === 101 === Through questionnaire survey among local tour operators and tourists, this study analyzes interviewees’ opinions of Guanziling “Hot Spring Fine-Cuisine Carnival” sponsored by the government institutions, investigates tourism benefits brought by this ac...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73426915190720529411 |