A Study of Service Quality and Customer Loyalty on Bank
碩士 === 中山醫學大學 === 醫學資訊學系碩士班 === 101 === In this study, a modified SERVQUAL scale of service quality model is used to measure custonmer’s expectation of service quality, perception of service quality, loyalty, and the gap of service quality between before and after banking service. The general line...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52mux2 |