Capability analysis of brand development for the service industries
碩士 === 中原大學 === 工業與系統工程研究所 === 101 === In this research, we want to examine the core capability of the service firms with owned brand. Based on the literature review and experts interviews, we can develop an integrated model, which is constituted by five constructs: business model, brand develo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48794521047754731533 |