Feedback Effect on Consumer Attitude Research

碩士 === 中原大學 === 企業管理研究所 === 101 === Abstract This research is divided into two dimensions to investigate feedback effect on consumer attitude. First, whether the different levels of product knowledge and different types of feedback will influence consumers’ attitude about the feedback he/she receive...

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Bibliographic Details
Main Authors: Yun-Hsuan Chang, 張芸瑄
Other Authors: Pen-Che Liao
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/36980564901218549001