Advertising Appeals Advertising Effectiveness and Brand Equity Interaction – The Automobile Industry as A Case
碩士 === 中原大學 === 企業管理研究所 === 101 === The development of the democratic society and cooltrue heve interlaced with the mogress of technology,the internet communication has reach a prvelent state that provoked a recognization by the industries. Thisphenomenon has aroused the concern corporations trying...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jx5jgv |