The Impact factors of Corporate Image and Service Quality on Purchase Decision－using Interior Design Industry as Example
碩士 === 中原大學 === 室內設計研究所 === 101 === As social economy change, violent firm competition, many companies face customer attrition with oversupply of the market. Past research literatures demonstrate that corporate image and service quality have great effects on customer purchasing decision and repurcha...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34887477262670519829 |