Sub-brand Logo Analysis and Design -Using Chimei Brand as An Example

碩士 === 中原大學 === 商業設計研究所 === 101 === "Building Brands" has become the primary marketing objective for many industries in recent years. Creating a brand name and designing a logo is one of the first steps towards building a brand. When parent brand owns diverse product lines, building anothe...

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Bibliographic Details
Main Authors: Hou-Pin Yang, 楊厚苹
Other Authors: Chen-Ming Chang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/93391000090748527052