Application of Aesthetics In Perfume Industry - Taiwan Market
碩士 === 中原大學 === 國際商學碩士學位學程 === 101 === Aesthetics plays a very important role for a company to make product differentiation to gain competitive advantages. But to reach customer satisfaction, company still need to build their brand loyalty and brand equity. That’s what Bvlgari and Chanel have done i...
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| Format: | Others |
| Language: | en_US |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93103019677707248602 |