Effects of Framing Message on Extended Warranty Intention: The Moderating Role of Risk Preference, Time Period, and Product Type
碩士 === 中原大學 === 國際商學碩士學位學程 === 101 === Abstract This study investigates the framing messages display on purchase intention in online shopping, and conducted a 2 (positive message/negative message) x 2 (risk seeking/risk avoidance) x 2 (search good/experience good) x 2 (long warranty time/short warra...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/51633490188495961997 |