The Effect of Website Service Quality and Demographic Variables on the Application of Online Credit Card Intention－The Perceived Risk as a Moderator
碩士 === 中原大學 === 國際貿易研究所 === 101 === As internet services become well-developed, virtual marketing has being a valuable distribution channel these days. Consumers gradually change their shopping behavior because of the online marketing. In order to realize that whether the service quality of a websi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35007755384096187665 |