The Effects of Mobile Advertising Content and Communication Effect on Mobile Purchasing Intention
碩士 === 中原大學 === 國際貿易研究所 === 101 === It is the competitive era of Smartphone in 2013 that many manufacturers keep innovate their Smartphone incessantly, mobile advertising is the best way to develop mobile commerce because of its specific characteristics, including personalization, ubiquity and local...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83487893960196273805 |