Investigation Trust and Purchase Intention toward Grouping Buying From the Perspectives of Elaboration Likelihood Mode
碩士 === 健行科技大學 === 國際企業管理研究所 === 101 === Group purchase behavior is an emerging shopping and consuming pattern quite favored by consumers in recent years. With the prevalence of group purchase, group purchase website has gradually become a new choice for many consumers; a group of people concentrate...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88139303592380901782 |