A Cross Level Research of the Factors on the Member Continuous Participation Behaviors and Loyalty in Virtual Communities

碩士 === 健行科技大學 === 國際企業管理研究所 === 101 === In recent years, due to the rapid growth of Internet, it has become endless. In addition, due to the development of mobile Internet, the usage rate of virtual community is becoming more and more common, the function of which is convenient for the users in real...

Full description

Bibliographic Details
Main Authors: Zhen-Wei Zhang, 張震緯
Other Authors: Tzu-en Lu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/78075300422757529323